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HarvestPlus launches IRON WORKS .

HarvestPlus has launched theĀ Iron Works campaign, timed around International Women’s Day 2019, to raise awareness about #irondeficiency and how we are addressing it through nutritious biofortified foods in close collaboration with CGIAR centers, NARS, and many other partners.Ā 

Iron-biofortified crops are a practical, food-based option for resource-poor families and rural communities who rely on staple crops for much of their diet. For example, young children and non-pregnant, non-lactating women can get up to 80 percent of their daily average iron requirement by eating foods made with iron beans or iron pearl millet as a significant portion of their diet. 

Iron biofortification is helping rural families reach their cognitive and physical potential–one meal at a time.

References:

  • The Iron Works page on the HarvestPlus website provides access to all resources. These currently include:
  • A multimedia digital feature on how HarvestPlus and its many partners within the CG system and beyond improve lives with Iron-Biofortified Crops.
  • An infographic summarizing the problem and the biofortification solution.
  • A toolkitfor use on social media and elsewhere.
  • A quiz to test oneā€™s knowledge of iron deficiency.
  • A recipe card for biofortified bean stew.

There will be much more to come, including more recipe cards, videos, additional graphics, and several iron-focused stories from the field. Keep an eye on the HarvestPlus social media channels. 



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